Sustainable Dance Club can take credit for uniting activism and club culture in a most awesomely fun way. The company built the world's first dance floor that conducts electricity through the motion of dancing bodies. With the newly built Club Watt opening in Rotterdam, the club will produce 50% less water and CO2 than normal clubs, 30% less total electricity, and will serve a host of organic refreshments.
SDC has been a leading pioneer in renewable energy usage since 2006. Prior to becoming a professional company in 2007, it started as a project for the non-profit organization Enviu. Enviu teamed up with the company Döll to use existing technology to create an eco-friendly dance party. The idea was to bridge environmental activism with something fun to make young people more aware of sustainability. It was a massive success, and other parties over the next two years led to the dream of creating a full-on sustainable dance club.
The idea works partly because of how unbelievably cool it makes the dance environment. The actual floor works like a conduit to transfer the energy of dancing people to power much of the rest of the club. It lights up based on the amount of activity, and the surrounding walls also change colors based on the amount of heat in the room. A large energy meter at the front of the club shows exactly how much energy is being created, encouraging more people to dance and reach the maximum levels possible. Other sustainable qualities take the form of rainwater in the toilets, and organic beers are kept cool in a water basin on the club's "relax roof." When renting the floor, it can be mixed and matched to meet any clients styles in terms of music type or purpose.
It shouldn't be news to anyone that clubbing is a far from sustainable activity. Clubs use a lot of power, and create large quantities of waste. When asked why SDC even supports their existence rather than encouraging young people to do more natured-based activities, they responded with the following on their website:
"In our vision, going out is a part of life. On short term we want to reduce the impact within the current possibilities. And we keep on innovating. On the long term we are even striving for reducing the negative effects to zero, inspired from the ‘cradle to cradle’ methods: waste is being separated in components which are completely recyclable and in components which are completely biologically degradable. We don’t want people to stop doing what they like but to do it in the most sustainable way possible."
Club Watt opens on September 4, and as of now SDC isn't exactly sure where the future lies. They say it looks promising, however. They are currently talking to clients in France, London, Sao Paulo and Portugal about creating sustainable dance clubs all over the world. When WeEarth asked them about a possible club in Los Angeles, we received the following response:
Unfortunately we aren’t building an SDC in Los Angeles yet, but I can tell you that we already have a client, which name I can’t tell you yet. So we are working on a network in the USA.
Let's keep our fingers crossed!
height="344">


